Avon Products, Inc, known simply as Avon, is an American international manufacturer and distributor of beauty, household, and personal care company that sells products through representatives in over 140 countries across the world. As of 2012, Avon had annual sales of $10.7 billion worldwide. It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives. Avon Products is a multi-level marketing company. Their "Ding Dong Avon Calling" advertising campaign, which ran from the mid-1950s to 1967, has been called "one of the most deeply ingrained brand identities of the past century". The company's CEO is Sherilyn S. McCoy, who was appointed to that position in April 2012. The former CEO, Andrea Jung, became the executive chairman of the board. Jung was the longest tenured female CEO among Fortune 500 companies.